Lifestyle & documentary

Brand campaigns, product storytelling, features, event coverage, creative direction collaboration

I document how brands show up in real life—editorial, elevated imagery connecting product, people, and place for campaigns, digital, and social.

Selected brands & artists: Ecco, Indian Larry Motorcyles, Brooklyn Coachworks Inc., The Cobbler Bushwick, Swoosh, Pecking House.

A man with glasses holding a stack of various work boots in a bright room with large windows, clothing on a rack, and sewing equipment.
Person holding a collection of brown and black boots in a store.
A man is working in a sewing workshop, inspecting a blue jacket while standing by a work table with sewing machines and fabric. There are clothes hanging on a rack behind him and sunlight streaming through large windows.
A man sitting on a black stool in a well-lit workshop with large windows and various tools and materials around him.
Interior of a modern office or lounge with a large potted plant, a tall mirror reflecting a man sitting on a wooden bench, and large windows showing high-rise buildings outside.
Two motorcyclists performing stunts on motorcycles in a cloud of dust, with onlookers watching in the background.
A black and white photo of a crowd of people gathered on a street, with some taking pictures or videos on their phones, amid smoke or vapor. A person on a motorcycle is in the foreground, and two individuals are sitting on a construction site above t
People standing on a basketball court with chalk outlines and shadows cast from overhead lighting.
A person riding a motorcycle with a helmet, motion blurred.
People laughing and chatting near a police vehicle with NYPD markings, with one man sitting inside the vehicle and another standing outside holding a phone, during a daytime outdoor event.
A person performing a burnout on a motorcycle, surrounded by a crowd of onlookers at an outdoor event.
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Multiple colorful shoe soles laid out on a green cutting mat, showcasing various tread patterns and colors including black, white, tan, blue, and gray.
A man working on customizing a pair of floral patterned sneakers in a workshop with tools and shoes on the table and shelves.
A clear plastic storage bin filled with various sneakers, some spilling out on top, in front of a plain wall.
Picnic setup on a red and white checkered blanket in a grassy field with paper bag, fried chicken, burger, dipping sauces, sides, drinks, sunglasses, camera, and utensils.
Overhead view of four people sharing a meal of fried chicken on a wooden table. The table has a plastic cup with a purple drink, a cup with pickles, a camera, and a hand holding a sticker that says 'Fucking House'.
Person walking on yellow concrete blocks under an overpass at dusk, with a brick building and moon in the sky.
Man with blond hair wearing orange sunglasses, a white tank top, red jacket, black pants, and sneakers, standing on a sidewalk next to a sound system, with his hand on his hip.
A person leaning out of a car window, adjusting sunglasses, in a nighttime urban setting.
A young man in a red jacket standing on an empty street at dusk, holding a large boombox, with a warehouse building in the background.